Who We Are
YSDM-USA, INC. (Yoruba Self Determination Movement-USA) is a nonprofit organization dedicated to advocating for the social, economic, and cultural development of the Yoruba people both in their homeland and across the diaspora.
We believe in the power of unity and collaboration to drive meaningful change. By preserving our heritage and empowering our communities, we aim to ensure a brighter future for all Yoruba people.
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Our Mission
To serve as a catalyst for the development and empowerment of the Yoruba Nation by fostering initiatives in cultural preservation, economic progress, and global diplomacy.
Our Vision
A self-sustaining, thriving Yoruba Nation rooted in heritage, unity, and prosperity.
Core Values
• Unity: Strengthening bonds among Yoruba people worldwide.• Cultural Preservation: Protecting and promoting Yoruba heritage.• Empowerment: Building pathways to economic and social independence.• Sustainability: Focusing on long-term growth and community resilience.• Global Collaboration: Partnering with like-minded organizations to amplify impact.
Yoruba Origin
The Origin of Our People: The Yoruba Story
At YSDM-USA, we take immense pride in our heritage as Yoruba people, a group with one of the richest histories, cultures, and traditions in the world. The story of our origin, deeply rooted in both myth and history, is one we are honored to share.
Our Mythological Beginnings
We trace our origins to Ile-Ife, the sacred city that is both the spiritual and cultural heart of our heritage. According to Yoruba mythology, the creation of the earth began in Ile-Ife.
Our forefather, Oduduwa, was sent by Olodumare, the Supreme Creator, to shape the world. He descended from the heavens carrying a chain, a calabash filled with sand, and a rooster.
Oduduwa poured the sand onto the waters, and the rooster spread it, forming solid ground—land that became Ile-Ife.
Oduduwa then became the first king of Ile-Ife, establishing it as the cradle of Yoruba civilization. From his lineage came many rulers who founded some of the greatest Yoruba kingdoms, including Oyo, Ijesha, Ijebu, Ondo, and Ekiti. These kingdoms became beacons of culture, trade, and leadership, spreading the Yoruba influence far and wide.
Our Historical LegacyThe history of our people stretches back thousands of years. Archaeological evidence connects us to the ancient Nok civilization, which thrived as early as 1,000 BCE. By the 11th century, Ile-Ife had evolved into a major center of art, spirituality, and governance.
Ile-Ife is renowned for its exquisite terracotta and bronze sculptures—testimonies to the creativity and sophistication of our ancestors. These masterpieces remain some of the most celebrated works of African art worldwide.
By the 15th century, the Oyo Empire emerged as one of the most powerful forces in West Africa. Through strategic governance, trade, and military innovation, the empire expanded Yoruba influence across the region, leaving a lasting impact on African history and culture.
Our Culture and Language
At YSDM-USA, we celebrate our language, Yoruba, which is spoken by millions worldwide. Yoruba is not just a language; it is a repository of our philosophy, proverbs, and spiritual depth. Its rhythm and tone reflect the heartbeat of our people. Our art and architecture further showcase the brilliance of our culture. From intricate carvings and symbolic textiles to traditional homes with courtyards and shrines, Yoruba creativity has always blended function with spirituality.
Our Diaspora and Global Influence
The story of the Yoruba people extends beyond West Africa. During the transatlantic slave trade, many Yoruba people were forcibly taken to the Americas. Yet, even in displacement, our culture and traditions thrived. Today, Yoruba influence is evident in Afro-Caribbean religions like Santería, Candomblé, and Vodun, as well as in the music, dance, and art of the African diaspora. This resilience and adaptability are testaments to the strength of our heritage.
Our philosophy and Governance
At the core of our Yoruba culture is the concept of “Iwa Pele,” which means “good character” in English language. It is a principle that guides how we treat others, maintain harmony, and pursue balance in all aspects of life.
Our governance reflects these values. Traditional rulers like the Ooni of Ife, Alaafin of Oyo, and our other kings lead with wisdom and a deep sense of responsibility to our people. These leadership structures emphasize consultation, fairness, and collective progress—values that resonate deeply with the mission of YSDM-USA.
Our Legacy, Our Future
At YSDM-USA, we honor the legacy of our people by preserving our traditions, celebrating our culture, and inspiring future generations to embrace their Yoruba identity. From the sacred beginnings in Ile-Ife to the modern global diaspora, the Yoruba story is one of greatness, resilience, and enduring influence.
We invite you to join us in celebrating this heritage and supporting our mission to uplift Yoruba culture and community worldwide. Together, we can ensure that the story of our people continues to inspire generations to come.
To learn more about Yoruba culture and the mission of YSDM-USA, click here.